For purposes with this content analysis, sex ended up being thought as any depiction of sex

For purposes with this content analysis, sex ended up being thought as any depiction of sex

Not totally all product which was taped had been coded. As our focus had been on scripted development, we excluded day-to-day news broadcasts, game shows, sports programs and activities, and paid development, along with all forms of commercials along with other promotions ( e.g., teasers for system programs). Although music videos had been taped, they certainly were coded and analyzed individually for their unique faculties and they are maybe maybe maybe not reported right right right here. The analyses delivered in this paper, nonetheless, do through the nonmusic video clip programming from cable music entertainment channels including talk programs, variety/comedy shows, and truth programs. In addition, indicates that had been incomplete since they started before 3:00 p.m. or ended after 11:00 p.m. are not coded. Finally, episode repeats had been eradicated through the test.

The sample that is final the 2001 2002 period contained 1,276 unique system episodes, whereas the ultimate test for the 2002 2003 period included 1,439 unique system episodes. The test for the second content analysis ended up being significantly bigger than the very first 12 months’s test once we produced concerted work in 12 months 2 to make sure that we had three episodes of each and every nonsyndicated show. Despite strict adherence to your sampling plan, extra taping had been needed whenever, for instance, brand brand new programs joined the autumn lineup following the beginning of the year to replace for cancelled programs or if the time and time slot for a string ended up being changed.


The codebook for the bigger research ended up being based considerably on the variables developed by Kunkel and peers (1999, 2001, 2003) within their content analyses conducted when it comes to Kaiser Family Foundation. We created extra products, including those on exact same sex intimate behavior and sexual talk pertaining to nonheterosexuals. Contrary to Kunkel and peers, whom utilized the scene once the main product of analysis, our content analyses involved coding for intimate content in 2 moment periods of system time. Because scenes differ significantly in total and, therefore, usually do not offer a consistent device of measure to make evaluations across programs, we utilized a typical coding device according to time. Coding news development in designated time periods has been utilized usually by other researchers conducting content analyses across different system genres including films, detergent operas, and music videos (Hazan, Lipton, & Glantz, 1994; Lowery, 1980; Roberts, Christenson, Henriksen, & Bandy, 2002; Roberts, Henriksen, & Christenson, 1999; Sommers Flanagan, Sommers Flanagan, & Davis, 1993; Stockwell & Glantz, 1997; Terre, Drabman, & Speer, 1991).

For purposes for this content analysis, intercourse ended up being understood to be any depiction of sexual intercourse, intimately suggestive behavior, or any speak about sex or activity that is sexual. To be conservative and prevent overcoding sexual content, communications about intercourse were differentiated from nonsexual messages pertaining to relationship and relationships, that have been perhaps not coded. For instance, a declaration such as “i enjoy my boyfriend” wouldn’t be coded whereas a declaration such as “I made want to my boyfriend” will be coded.

Exact exact Same intercourse intimate behavior

Every 2 moment interval that were coded as containing one or more variety of sexual intercourse monitored in the primary coding task flirting, kissing, intimate touching, intercourse suggested, sexual intercourse depicted, along with other intimate behavior 2 has also been examined when it comes to presence of exact same intercourse behavior that is sexual. Because of this item, programmers used a yes/no response format to indicate whether some of the sexual behavior depicted into the period took place between two different people associated with the exact same intercourse.

Speak about nonheterosexual intimate problems

Each 2 interval that is minute have been coded as containing one or more example of talk through the intimate talk categories utilized in the key coding task ( e.g., responses about own/others’ intimate actions or passions, explore sexual activity which has had currently occurred, speak about sex crimes) has also been coded for whether any of the intimate talk linked to nonheterosexuals. With this product, programmers once once again utilized a yes/no response format to point whether some of the talk that is sexual the sexual passions or issues of nonheterosexual individuals. Usually, such commentary linked to gays and lesbians, although sporadically these people were connected with bisexuals.